I'm looking to purchase a birthday present within the next 30 days for a friend. What are your recommendations?

This is for a male friend, who is turning 54. They like technology, gadgets, and casual fashion clothing. They seem to be more interested in western or cowboy themed stuff right now. They are a good friend. My budget is under $100

Let's look more at clothing and accessories. I don't think that gadgets is the right category for western or cowboy themed items.

what other options do you have for button down shirts or belts

I like the Ariat brand. What western shirts would you recommend in this brand?